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Music is the fuel for Living it UP. It connects us, moves us, and makes us feel alive.  So we want to look at it in a whole new way, and not just look at it – feel it. We want to show that music is more than sound and give you refreshing new ways to experience it.

 

A CONCERT FOR THE DEAF.

Music has power beyond sound. You don’t have to hear it to feel it. That’s why we teamed UP with Martin Garrix to put on a surprise concert for the deaf so they could experience music in a whole new way.

 

 

 

“the fact that they can still know when there’s a buildup, know when a track drops, know when there’s a breakdown…that blows my mind. it’s so cool.”- martin garrix

 

 

7UP interviewed Martin Garrix to find out what music means to him