Loved, Died, Achieved Immortality
Love Death and Immortality is exactly what Glitch Mob fans have been craving since their 2011 EP release “We Can Make the World Stop.” Promotion of their new album began months before the February 11th release date; back in November of 2013, the Glitch Mob Facebook page began uploading small sections of the Love Death and Immortality album art, teasing fans who had long been anticipating new music.
On New Year’s Day of 2014, The Glitch Mob addressed their fans about the two year gap between their last music releases, stating “These days, taking two years to write an album seems kind of crazy. Maybe it is. But we have always followed our intuition — let the music write through us.” Rushing things is not their style.
What is their style, you ask? Albums by The Glitch Mob are the musical equivalent to a modern action film. Graphic details of complex battle scenes with state of the art CGI effects immediately come to mind with every synth line and bass growl that this Los Angeles super group composes. Any Glitch Mob song is easily recognizable, and in recent years, more artists are beginning to imitate the Glitch-Hop Movement that they have birthed. The industrial-rock flavored electronica that made The Glitch Mob so catchy and innovative seems to have formed its own niche in California’s beat-scene, and there is a hive of glitch-hop producers on the Web.
Many prominent producers have succumbed to the “Genre-of-the-Year” mentality, composing tracks that tailor to an audience that their current fans are not a part of. Too often artist poison their own work by infusing elements from genres that are popular in the moment. Fortunately, The Glitch Mob’s new album “Love Death and Immortality” smiles respectfully at these new Fad Genres and says, “That’s cute. When you’re finished, you should take a listen to this.” Clearly there is something to be said about a coalition of producers that are capable of creating a genre that can fluidly transition a listener from feeling relaxed and introspective to feeling upbeat and charismatic.
The Glitch Mob’s 2014 Tour will visit Atlanta at the Tabernacle on March 20th, a show that is well on its way to being sold out. If their next concert is half as much fun as the last time they played at the Masquerade in 2011, they will threaten the structural integrity of the dance floor. If you are a serious Glitch Mobber, you are probably already waiting patiently for March to roll around, your Live Nation Ticket already thumb tacked to the bedroom wall.